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Harley will reveal the LiveWire One on July 8.
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Motorcycle.com can confirm that the first LiveWire-branded electric motorcycle from Harley-Davidson will be called the LiveWire One. The information comes to us via Vehicle Identification Number deciphering information Harley-Davidson submitted to the U.S. National Highway Traffic Safety Association. We expect the 2021 LiveWire One will be revealed on July 8.

The VIN filing confirms that the LiveWire One will claim a peak output of 101 bhp (that’s brake horsepower). By comparison, the 2020 Harley-Davidson LiveWire (which we’ll henceforth call by its model code, “ELW”, to avoid confusion) was previously listed in VIN filings at 70 bhp. To further put it in perspective, 101 bhp would put the LiveWire One’s output behind only the 1920cc Milwaukee-Eight 117 engine employed by Harley-Davidson CVO models.

LiveWire ELW
The LiveWire One will go by the model code LW1, and the internal vehicle code “XB”, making it distinct from the ELW and its internal vehicle code “XA”, and further confirming its status as Harley-Davidson’s second electric motorcycle. The VIN information also confirms the LiveWire One will be considered a 2021 model.

In retrospect, the LiveWire One name doesn’t come as a real surprise. The company’s first ever motorcycle was called the Model 1, and Harley-Davidson went back to that theme for its Serial 1 electric bicycle brand.

Apart from the name and its claimed brake horsepower output, we don’t know very much about the LiveWire One. The name may suggest something more classically styled, but on the other hand, one of the reasons for spinning off LiveWire into its own brand is to create some separation from Harley-Davidson’s heritage.

Harley-Davidson previously stated it would reveal the first LiveWire-branded model on July 8. The bike was supposed to make its first public debut on July 9 at the International Motorcycle Show at FivePoint Amphitheater Irvine, Calif., but the venue has since pulled out, deciding to only host musical concerts through 2021. Harley-Davidson hasn’t announced an alternate date, but we suspect the LiveWire One will be at the next IMS stop, July 16-18 in Sonoma, Calif.
 

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Harley will reveal the LiveWire One on July 8.
View attachment 69
Motorcycle.com can confirm that the first LiveWire-branded electric motorcycle from Harley-Davidson will be called the LiveWire One. The information comes to us via Vehicle Identification Number deciphering information Harley-Davidson submitted to the U.S. National Highway Traffic Safety Association. We expect the 2021 LiveWire One will be revealed on July 8.

The VIN filing confirms that the LiveWire One will claim a peak output of 101 bhp (that’s brake horsepower). By comparison, the 2020 Harley-Davidson LiveWire (which we’ll henceforth call by its model code, “ELW”, to avoid confusion) was previously listed in VIN filings at 70 bhp. To further put it in perspective, 101 bhp would put the LiveWire One’s output behind only the 1920cc Milwaukee-Eight 117 engine employed by Harley-Davidson CVO models.

LiveWire ELW
The LiveWire One will go by the model code LW1, and the internal vehicle code “XB”, making it distinct from the ELW and its internal vehicle code “XA”, and further confirming its status as Harley-Davidson’s second electric motorcycle. The VIN information also confirms the LiveWire One will be considered a 2021 model.

In retrospect, the LiveWire One name doesn’t come as a real surprise. The company’s first ever motorcycle was called the Model 1, and Harley-Davidson went back to that theme for its Serial 1 electric bicycle brand.

Apart from the name and its claimed brake horsepower output, we don’t know very much about the LiveWire One. The name may suggest something more classically styled, but on the other hand, one of the reasons for spinning off LiveWire into its own brand is to create some separation from Harley-Davidson’s heritage.

Harley-Davidson previously stated it would reveal the first LiveWire-branded model on July 8. The bike was supposed to make its first public debut on July 9 at the International Motorcycle Show at FivePoint Amphitheater Irvine, Calif., but the venue has since pulled out, deciding to only host musical concerts through 2021. Harley-Davidson hasn’t announced an alternate date, but we suspect the LiveWire One will be at the next IMS stop, July 16-18 in Sonoma, Calif.
The new logo leaves much to be desired but I get that it's clean and modern. But more importantly 101 horsepower on a bike like this with instant torque is going to be insane to ride.
 

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Removing the Harley Davidson name from the bike is a huge negative IMO. I don't get it. Either they think the target market for this bike doesn't like the Harley brand, or they plan on it failing. Or perhaps there is a third reason that I don't understand...
 

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Removing the Harley Davidson name from the bike is a huge negative IMO. I don't get it. Either they think the target market for this bike doesn't like the Harley brand, or they plan on it failing. Or perhaps there is a third reason that I don't understand...
I think there's a two sided approach to this. They want to attract a new batch of buyers that doesn't care about they Harley brand or their traditional bikes while also trying to appease the existing Harley clientele that likely doesn't like that Harley is making electric bikes.
 
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