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For anyone that's wondering why Harley-Davidson went with Serial 1 as the name for their eBicycles, the name goes back to the very first Harley-Davison.

Serial 1 references “Serial Number One,” the nickname for Harley-Davidson’s oldest known motorcycle built in 1903. Just like "Serial Number One" kicked things off for HD's run of motorcycles, they plan on Serial 1 doing the same thing for eBicycles.

From the Serial 1 website:

When Harley-Davidson’s founders put power to two wheels and created their first motorcycle in 1903, they changed the way the world moved forever. Now, more than a century later, Serial 1 Cycles, Powered by Harley-Davidson, has created an eBicycle that’s designed to change the way the world moves again.

Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their oldest-known motorcycle, affectionately referred to as “Serial Number One—Serial 1 Cycles was created for the sole purpose of delivering innovative eBicycles that make every ride an adventure. Combining Harley-Davidson’s world-class product development capability with the agility of a start-up brand, Serial 1 Cycles offers premium eBicycles guided by intelligent, human-centered design and crafted using the most advanced bicycle technology available, to create the easiest and most intuitive way to experience the fun, freedom and instant adventure of riding a pedal-assist electric bicycle.

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